Phonak's “Hear to Win” with USA Pickleball Brings Hearing Healthcare Courtside
New nationwide campaign brings hearing health education, live technology demos, and community outreach to pickleball players and fans.Staff
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AURORA, ILL — Staying connected to conversations, to loved ones and to everyday moments is essential to living well at any age. Yet, hearing health is often overlooked as a key part of overall wellness. Today, Phonak, a global leader in innovative hearing solutions, announced the launch of its nationwide “Hear to Win” campaign, designed to inspire people to take a more proactive approach to their hearing and experience the confidence that comes with hearing clearly.
Anchoring the campaign, Phonak U.S. has entered an exclusive sponsorship with USA Pickleball, using shared experiences and community engagement to bring hearing health education and immersive technology demonstrations directly to people across the country. The initiative was announced at the American Academy of Audiology Annual Conference 2026 and will come to life at major events nationwide.
With nearly 20 million players in the U.S., many of whom prioritize staying socially and physically engaged, the pickleball community represents an opportunity for Phonak U.S. to highlight the important role hearing plays in maintaining connection, confidence and overall well-being.
Christine Jones, Sonova VP Marketing Wholesale, U.S.Pickleball is all about connection through communicating with your partner, staying fully engaged in the moment and building community. Through our partnership with USA Pickleball, we’re showing that better hearing is part of an active lifestyle. With our Hear to Win campaign, we want players and fans to experience how today’s hearing technology can help them stay confident, competitive and connected both on and off the court.
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Phonak Sphere Sound Lab: Courtside Hearing Experiences
A centerpiece of the sponsorship will be the Phonak Sphere Sound Lab, a hands-on courtside activation at select tournaments. Attendees can:
- Participate in hearing technology demonstrations
- Learn about hearing protection and hearing technology
- Connect with local hearing care providers
Engaging the Community
The partnership provides year-round visibility through tournaments, digital promotions, livestream integrations and member communications across the USA Pickleball community. The Hear to Win campaign also includes:
- Digital hearing screenings and education tools
- Consumer content focused on hearing health and active lifestyles
- Community clinics and local hearing health events
By combining live experiences with digital engagement, Phonak U.S. aims to inspire players and fans to take proactive steps toward protecting and improving their hearing.
“Our community is passionate about staying active and healthy at every age,” said Christian Portaro, Senior Director of Corporate Partnerships at USA Pickleball. “Partnering with Phonak U.S. helps us raise awareness of hearing health while enhancing the tournament experience for players and fans, especially during National Pickleball Month.”
The Hear to Win campaign launches this spring and will continue throughout the tournament season. For more information about Phonak U.S., please visit the Phonak website.
SOURCE: Phonak
HearingTracker Staff