Widex and Signia Unite and Expand Commercial and Sales Teams in the US to Give HCPs One Relationship for Two Brands

HAUPPAUGE, NY and ISELIN, NJ – Widex and Signia, two of the world’s leading hearing aid brands and part of WS Audiology, today announced the expansion of their commercial teams in the US with a double-digit investment in headcount, expanded resources, and a reimagined structure designed to better support hearing care professionals (HCPs). The move underscores the company’s commitment to continue elevating the audiology profession with one simple promise: make it easier for HCPs to deliver better patient outcomes.

The new structure in the US allows for a single, accountable partnership for HCPs, giving them seamless access to both portfolios—and their distinct sound philosophies—through one trusted point of contact. Territories have also been redesigned to allow sales representatives to invest more time with each customer, delivering truly personalized support to grow their practice.

The WSA Advantage: Streamlined Operations, Unified Support, Stronger Partnerships

The new WSA Advantage is a comprehensive set of benefits designed to save time, reduce administrative complexity, and unlock new opportunities for practice growth.

Extending beyond technology, practices benefit from a unified and expanded team that delivers dedicated audiology expertise, marketing resources, and business development support to help them grow with confidence. Streamlined systems for ordering, billing, and account management make day-to-day operations simpler and more efficient.

And coming in Q1 2026, the launch of the new WSA Partnership Plus program, where benefits can be earned on both Widex and Signia hearing aid purchases, while providing valuable reinvestment opportunities through curated business services.

Expansion with Purpose: Choice without Compromise, Powered by Sound Preference

Every patient hears differently. Lifestyle, listening environments, and priorities shape unique sound preferences—and no single approach to sound processing fits everyone. That is precisely why Widex and Signia each invest deeply in their distinct platforms and will continue to do so: Widex advancing natural, authentic sound and Signia advancing vivid clarity and speech focus in complex environments.

Unifying and expanding the commercial organization ensures those choices reach every practice through one trusted relationship—choice without compromise—and equips HCPs to match patients to the sound they prefer, faster. Large-scale, multi-phase studies on sound preference are underway, with results to be shared in the months ahead.

“There isn’t one ‘perfect’ sound – there’s the right sound for each individual,” continued Karpeck. “Widex and Signia each bring distinct sound philosophies, and by unifying how we serve HCPs, we’re delivering the full spectrum of those approaches directly to the point of care — accelerating first-fit success, sustaining satisfaction, and strengthening long-term trust.”

Delivering Enhanced Support Where It Matters Most

Going forward, HCPs will work through a single, dedicated point of contact empowered to bring forward both Widex and Signia. Territories are designed to increase time in clinic and elevate the level of personal support. Operationally, practices gain unified service access, a single-sign-on experience for ordering across brands, and consolidated billing that streamlines day-to-day administration. Just as importantly, HCPs retain enduring choice: two distinct platforms, each designed to serve different sound preferences without compromise.

“We’re expanding what’s possible for HCPs and patients,” concluded O’Neil. “A single, accountable relationship. Two premier brands. More time where it matters most. That’s how we help practices grow with confidence and deliver the right sound for every individual.”

SOURCE: WSA