The company is still refining the tap controls on Delight. For all hearing aids, I find tap controls often difficult to master, but the simple volume increase/decrease (with voice prompts) implemented in Delight’s tap controls make them easy enough to use.
Beyond amplification, ELEHEAR positions Delight as a broader “wearable” package, with Bluetooth streaming, multiple listening modes, multiple tinnitus relief sounds, and even real-time language translation.
Built for Life’s Situations and Activities
The most persuasive argument ELEHEAR made at CES wasn’t purely technical—it was practical. Delight is designed for more situations and user types, including for people who might be turned off by the look or feel of the traditional BTE-type form factors.
BTE and receiver-in-canal (RIC) styles remain the most popular hearing aids for good reason. But Teng made a good point: for some people—especially glasses wearers—RICs can be finicky. Wire length, physical fit, and the interaction between frames and the hearing aid can become a daily nuisance. He described how ELEHEAR supports its RIC users by sending alternative wire sizes, helping them experiment, and assisting them via their telecare experts. But he also acknowledged that some people simply aren’t patient enough to troubleshoot fittings or reach out for help.
“For them, the idea of something simple that stays in your ear like Delight can be very appealing,” Teng said.
He rattled off a list of activities—“yoga, tennis, golfing, pickleball”—that are ideal for an in-ear solution. He also framed it as an exceptional second-pair option: something you might grab when you’re working out, playing sports, or just want a different style.
This idea gets to the heart of why a lot of consumers purchase OTC hearing aids in the first place. Although hearing aids are generally designed for all-day use, many people with mild-to-moderate hearing loss don’t actually wear them for 12-16 hours a day. Instead, they buy them for the occasional moments they need help: restaurants, TV, meetings, and family gatherings. Meaningful benefit can be found in a product that succeeds as a “situational hearing device,” especially a lower-cost one.
“Delight can be used as a situational tool,” points out Hogan. "For example, if you wear a traditional model most of the time, Delight can step in when you’re active—or when you simply want something more discreet,” he said.
Hogan's background helps explain that approach. He has worked at GN and Jabra and spent the last decade-plus in wearable startups. Delight feels aimed at the overlap between hearing technology and consumer tech expectations—where comfort, aesthetics, and onboarding can determine whether a product becomes a daily tool…or a drawer ornament.
He described OTC hearing aids as part of a continuum. Some people try OTC products even when their hearing loss is beyond what OTC is designed to address. Sometimes it doesn’t work; sometimes it works enough to prove a point: “audibility matters.” That situational success can serve as encouragement, empowerment, and even an important stepping stone toward accessing professional care later in their hearing journey.
Striving for “Best in Class” and with Wider Appeal
Hogan says ELEHEAR is deliberate about its positioning in the OTC market. “If we’re going to do something, let’s try to be the best in class in what we do,” he told me. He described the goal of Delight as “stretching our boundaries and stretching the scope of potential users of the product.” ELEHEAR's objective was to build an exceptional hearing aid similar to Beyond Pro, but also something more first-time users will want to wear.
Hogan says a key unique selling point of ELEHEAR is its approach to product development and the use of what he calls “wellness ambassadors”—a collection of engaged customers who serve as an ongoing focus group for testing prototypes and new ideas. “It really keeps us close to the real person,” he said. “Rather than building products from a marketing hypothesis about a 'hole in the market,' we gather first-hand accounts of the pain-points that can make hearing aid adoption challenging...In that sense, for a smaller company like ours, every unit we sell is a kind of badge of honor, because every customer helps fuel growth.”
Teng said this approach makes their marketing less about a spec-sheet arms race and more about the customer feedback loop. “First of all, we are a great observer…We try to absorb all those great points that we can see from our customers,” he told me. “And second, we’re good listeners, because we listen instead of checking on all those numbers… ‘how many units our competitors sold last year.’” In other words, they care about “market numbers,” but they’re more interested in what real users say is working—and how they can make their journey to better hearing easier.