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Starkey, Eden Prairie, Minn, has unveiled a new line of non-wireless (NW) custom hearing aids called the Signature Series, which includes two completely-in-canal (CIC) models in rechargeable (R) and disposable-battery options and a battery-powered invisible-in-canal (IIC) model. The company has also announced several enhancements to its flagship family of Genesis AI hearing aids.
Starkey has a well-earned reputation for being a leader in custom hearing products, and the company's founder, Bill Austin, is credited with being one of the first to focus on and popularize in-ear custom aids starting in the early 1970s. Starkey is again setting the pace for quality design in customization and discreet hearing aid styles with the Starkey Signature Series, the company’s tiniest hearing aids yet with three non-wireless (NW) custom products all utilizing Starkey’s Neuro Sound technology:
All the above Signature hearing aids are IP68 rated—the gold standard for hearing aid protection from moisture and debris—and come with the option of Starkey's tinnitus technology. The CICs are available in 6 faceplate colors and in 4 receiver types, making them suitable for most hearing losses; the IIC is available in 5 faceplate colors and 3 receiver types.
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Starkey is clearly striving to dominate the custom market. Although a non-wireless CIC and IIC with disposable battery options (including size 10 and 312) were included in the February 2023 launch of Genesis AI, Starkey views the Signature Series as a separate brand designed “to establish the industry’s premier choice for an invisible custom,” a company spokesperson told HearingTracker. “When you see a small custom product, you know it has Starkey’s signature on it.”
Notably, in September, Starkey also launched its unique wireless Genesis AI CIC 312 with 2.4 GHz streaming and Neuro Sound Technology.
Starkey's flagship Genesis AI was launched only one year ago and billed as "all new everything,” with its new chip platform anticipated to power the company's AI-assisted hearing healthcare products for years to come. At the heart of Genesis AI is the Starkey Neuro Processor, designed to operate fast and efficiently, with speeds 4 times faster than that found in the previous-generation Evolv AI, allowing the new hearing aid to make 80 million automatic adjustments per hour.
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Starkey reports it is now building on the success of Genesis AI with two new features designed specifically to help patients hear clearly in more situations:
“The response to Genesis AI around the world has met and exceeded what we set out to do, but we aren’t stopping there,” said Starkey President and CEO Brandon Sawalich in a press statement. “With the introduction of Signature Series, the world’s first fully custom rechargeable hearing aid, and even better sound quality to Genesis AI, Starkey continues its drive to deliver the most intuitive, convenient, and patient-driven hearing products in the industry—further proving the best never rests.”
Source: Starkey
Karl Strom ist der Chefredakteur von HearingTracker. Er war Gründungsredakteur von The Hearing Review und berichtet seit über 30 Jahren über die Hörhilfenindustrie.
