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STAEFA, SWITZERLAND — Sonova Holding AG, the leading global provider of hearing care solutions, today announced that it is partnering with the Singapore Economic Development Board (EDB) to significantly expand Sonova’s innovation, commercial, and operations footprint in the Asia Pacific region. This marks an important milestone in Sonova’s renewed strategy to unlock the substantial growth potential across the Asia-Pacific (APAC) and to further scale Sonova’s industry leadership.
With the establishment of a new Innovation Center for Affordable Hearing Solutions in Singapore, Sonova will focus on developing high-quality, cost-efficient products and care models tailored to the diverse needs of Asian markets. The center will serve as a regional hub for product development, engineering, and digital capabilities that expand access to hearing care for millions of people.
Sonova will also create its APAC (excluding China) regional headquarters in Singapore, supported by regional functions including commercial leadership, marketing, distribution, and customer service — reinforcing Singapore as Sonova’s strategic gateway to the region. These investments form the foundation for scalable long-term growth for Sonova, and will enhance its innovation, capability building, and talent development efforts.
Sonova CEO Eric BernardAsia is a very attractive growth opportunity for Sonova. Establishing a strong base in Singapore gives us the talent, focus, and capabilities we need to accelerate the implementation of our strategy. And Singapore provides us with an outstanding platform—both to develop solutions tailored to Asian needs and to build a regional organization that can drive sustained, profitable growth.
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The Asia-Pacific region represents a significant structural growth opportunity for Sonova, driven by large and aging populations, low adoption rates, rising awareness, and a rapidly expanding middle class. Sonova’s renewed strategy includes closing its market share gap in the region and developing “made for Asia” solutions adapted to local behaviors, affordability, and access needs.
Jermaine Loy, Managing Director, EDB, says: “The establishment of Sonova’s regional headquarters and Innovation Center for Affordable Hearing Solutions in Singapore underscores our position as a leading global hub for MedTech. Sonova’s multi-year growth plan will add new capabilities to Singapore’s growing MedTech ecosystem, create meaningful engineering and product development roles here, and drive technological advancements in healthcare for the region.”
Through this collaboration, Sonova will focus on three core pillars:
Partnering with Singapore is a key enabler of Sonova’s ambition to unlock its full potential in the Asia Pacific region and deliver sustainable, profitable growth over the coming decade.
SOURCE: Sonova
