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STAFA, SWITZERLAND – Sonova Holding AG (SWX: SOON), the leading provider of innovative hearing solutions, on Monday presented its renewed strategy aimed at strengthening and scaling its market leadership and unlocking the Group’s full potential for profitable growth. The strategy builds on Sonova’s proven ability to outperform the market and leverages its innovation capabilities to drive broader adoption of hearing solutions and deliver stronger financial performance. To sharpen its strategic focus, Sonova intends to divest its Consumer Hearing business to focus fully on its core hearing care activities. Sonova’s ambition is to achieve CHF 6 billion in revenue by FY 2030/31. Sonova today also confirms its previously communicated FY 2025/26 outlook with growth expected at the lower end of the guidance range.
As Sonova enters its next chapter, the Group is building on a strong competitive position, structurally attractive market fundamentals, and sound financial foundation. Demographic tailwinds continue to support demand, while penetration of hearing solutions remains low, leaving significant headroom for increased adoption. Improving technology and greater awareness are expanding the addressable market, while longer treatment horizons increase lifetime engagement and recurring demand.
“Our renewed strategy translates Sonova’s technology leadership and audiological expertise into broader adoption and stronger local execution,” says Eric Bernard, CEO of Sonova. “By expanding design towards lifestyle-aligned solutions and healthy aging, transforming, and growing our retail network, applying country-by-country discipline, and driving excellence in customer service and operations, we are confident in our ability to deliver above-market profitable growth and sustainable value creation. Execution will be supported by our culture of entrepreneurship and innovation.”
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Following a strategic portfolio review, Sonova will concentrate its investment and execution on hearing instruments and cochlear implants in the future. Accordingly, it intends to divest its Consumer Hearing business to align its portfolio with innovation priorities. Sonova will seek the best owner for the business, which competes in premium consumer audio under the Sennheiser brand and has distinct channels, consumer dynamics, and R&D cycles. The business will be treated as discontinued operations for accounting purposes as of the FY 2025/26 results.
Over the medium term, Sonova targets a sales CAGR of 5-10% and a core EBIT CAGR of 7–12% in local currencies, with margin improvement supported by operating leverage and structural savings. The ambition is to achieve CHF 6 billion in revenues by FY2030/31. Capital allocation will remain disciplined, balancing targeted investments in organic growth and M&A with attractive shareholder returns while maintaining a strong balance sheet.
Sonova achieved solid momentum in the second half of the 2025/26 financial year, with continued market-share gains in the Wholesale business. For FY 2025/26, Sonova expects growth in consolidated sales and in normalized EBITA to be at the lower end of the previously communicated guidance ranges of 5%–9% and 14%–18%, respectively, with both measures at constant exchange rates. FY 2025/26 results will be announced on May 18, 2026.
SOURCE: Sonova
